Introducing Vander Bar

Vander Bar

When we first made the decision to convert some empty retail space on the corner of Vanderbilt and 45th street into a new bar, we talked about what the name should be, and as usual it was left up to the marketing guy to come up with something creative, and original. You see, I was the one that came up with the name mad46 for our rooftop lounge, and based on the huge success of our rooftop lounge, the task of coming up with another name for our new corner bar was bestowed upon me once again.

This time around I decided to come up with a different approach, something that could involve our customers, our social networking friends and any and all people that would be interested in helping us come up with a new name for the bar. What started out as just a simple idea, took off and turned into a fun and interactive initiative, that created a fun buzz on our social sites, and within the local media. Back in November we launched the “Name our Bar” contest, where we asked for any and all people within the United States, to submit their suggestions on what to name our new bar. What was the prize you ask? Well aside from bragging rights that one could use in naming a bar in New York City, it also would come with some great prizes that ranged from a 2 night stay in a suite, tickets to a broadway show and an invite to our opening party. But the real cool part is that the winner would have their named etched on the back of one of our bar stools, which would signify them always having a reserved seat in the new bar!

The initial wave of entries slowly trickled in, 10 here, 20 there, and then all of a sudden we were getting hundreds upon hundreds of entries from east coast to west coast. Since the rules for the contest only allowed entries from the United States, we received calls from all over the world from people wanting to enter, or just merely sending in their suggestions, it turned out to be more than we expected with over 1,500 entries when we closed the contest.

We received everything from the obvious to the not so obvious, names like “Jiu Ba”, “Affairs”, “ Alecoholics”, and “Eleanors” (which would be connected to the “other” President Roosevelt). But in the end, the staff and management of the hotel were given a variety of names that we felt were the best of the best for originality, marketability and creativity, and in the end we chose Vander Bar! The name has a nice ring to it, the name provides a connection to its location on Vanderbilt Avenue, and it is certainly original! There were 5 lucky winners that submitted this name, and they are all thrilled to be able to have the official bragging rights of naming what will become one of the best local bars in midtown Manhattan. We congratulate and thank our winners and all who took the time to enter.

Everyone will have their own opinions on the name, and those who were not chosen who feel that their name was better, we applaud them and encourage them to come visit Vander Bar when we open up this Spring. After all, in the end what matters most is that the new bar will be a great gathering place for friends and colleagues to meet up after to work or on their way to their train or subway, and Vander Bar will provide everyone with a fun and casual place to do just that!

We look forward to seeing you all at Vander Bar this Spring!  Stay tuned for updates on our renovation and official opening date by becoming a fan of our Vander Bar Facebook page or by following us on Twitter @VanderBarNYC and checking back here on www.blog.milestoneinternet.info/theroosevelthotel.

Posted by
Kevin Croke
Director of Sales & Marketing

Email this post