Once upon a time, in a land far, far, away, dating back to the year 1700, Champagne as we know it, was created. Contrary to popular belief, French Monk, Dom Perignon, did NOT invent this celebratory spirit, however it is true he developed many advances in the production of this beverage, including holding the cork in place with a wire collar to withstand the fermentation pressure.¹ But how did this sparking wine become so popular and why do we use it to celebrate today? Champagne, only being called Champagne if the grapes were grown in the region of Champagne France, first gained world renown because of its association with the anointment of French kings. Royalty from throughout Europe spread the message of the unique sparkling wine from Champagne and its association with luxury and power.²
From the 18th century to modern day, champagne has always been associated with celebration, celebrity and success. In 1866 the famous entertainer and star of his day, George Leybourne, began a career of making celebrity endorsements for Champagne. The Champagne maker Moët commissioned him to write and perform songs extolling the virtues of Champagne, especially as a reflection of taste, affluence, and the good life.²
We hope you’ll stop in The Roosevelt Hotel New York, celebrate the good life and toast the New Year with us over a glass of Champagne. We will have specials at the Madison Club Lounge on New Year’s Eve and New Year’s Day featuring select bottles on special at $45.00 and ½ bottles at $13.00.
Wishing you and yours a happy and healthy New Year from all of us here at The Roosevelt Hotel New York!